SEO Expert

Hostings House is seeking an experienced SEO Expert with 5+ years of professional experience who can take ownership of our organic search strategy and continuously improve the visibility, rankings, authority, and organic performance of our websites and digital products.

You will be responsible for identifying SEO opportunities, conducting comprehensive technical and content audits, developing keyword strategies, improving website architecture, optimizing landing pages, building high-quality backlinks, monitoring competitors, and turning SEO data into actionable growth strategies.

The role requires someone who understands modern search engines beyond basic keyword optimization and can work confidently with developers, content writers, designers, and digital marketing teams to implement sustainable SEO improvements.

Experience working on hosting, SaaS, software, technology, B2B, or international websites will be considered a strong advantage.

• Plan and execute SEO strategies as part of the company’s overall digital marketing and lead-generation objectives.
• Support organic growth campaigns across websites, landing pages, blogs, product pages, and promotional content.
• Collaborate with the digital marketing team on integrated campaigns involving SEO, content marketing, social media, email marketing, and paid advertising.
• Identify new traffic and lead-generation opportunities through competitor research, market trends, keyword gaps, and audience search behavior.
• Assist in planning and optimizing landing pages for better organic visibility, user engagement, and conversion rates.
• Monitor website traffic, engagement, leads, conversions, and campaign performance to measure the business impact of SEO activities.
• Work with content writers to create SEO-focused blogs, service pages, product content, guides, and promotional landing pages.
• Support content calendars by recommending high-potential topics based on keyword trends, customer interests, seasonal demand, and competitor activity.
• Coordinate with social media and content teams to improve content reach, brand visibility, referral traffic, and online authority.
• Support digital campaigns by researching audience interests, search behavior, competitor positioning, and relevant market opportunities.
• Analyze Google Analytics and other marketing data to understand visitor behavior, traffic sources, conversion paths, and areas for improvement.
• Recommend improvements to website copy, calls-to-action, page layouts, and conversion funnels based on SEO and user-behavior data.
• Assist in creating and optimizing campaign-specific landing pages for product launches, promotions, and lead-generation activities.
• Track marketing KPIs including organic traffic, rankings, impressions, CTR, leads, conversions, engagement, and ROI.
• Monitor competitor digital marketing activities to identify new SEO, content, campaign, and positioning opportunities.
• Support online brand visibility and reputation by improving search presence across branded and non-branded keywords.
• Stay updated with SEO, digital marketing, content marketing, AI search, analytics, advertising, and emerging industry trends.
• Prepare performance reports and present actionable recommendations for improving website traffic, leads, conversions, and overall digital growth.

• Minimum 5+ years of professional hands-on SEO experience with proven results.
• Strong expertise in Technical SEO, On-Page SEO, Off-Page SEO, Content SEO, and Local SEO.
• Advanced understanding of how search engines crawl, render, index, evaluate, and rank websites.
• Strong knowledge of keyword research, search intent, keyword mapping, topical authority, content gaps, and competitive analysis.
• Proven experience improving keyword rankings and increasing sustainable organic traffic.
• Strong experience with Google Search Console and Google Analytics.
• Practical experience with professional SEO tools such as Ahrefs, Semrush, Screaming Frog, Moz, Sitebulb, Ubersuggest, or similar platforms.
• Strong understanding of backlink analysis, link-building strategies, outreach, referring domains, anchor text, and domain authority.
• Ability to identify high-quality backlink opportunities and avoid spammy or harmful SEO practices.
• Excellent understanding of technical SEO concepts including crawlability, indexability, canonical tags, redirects, status codes, robots.txt, XML sitemaps, hreflang, pagination, and duplicate content.
• Good understanding of Core Web Vitals, website speed, mobile optimization, JavaScript SEO, and rendering issues.
• Working knowledge of HTML, CSS, website structure, and basic JavaScript concepts relevant to SEO.
• Experience implementing and validating Schema.org structured data and rich-result markup.
• Experience optimizing WordPress, React-based, SaaS, or custom-developed websites will be preferred.
• Ability to perform detailed SERP analysis and understand why competing pages rank.
• Strong knowledge of content optimization, semantic SEO, entity-based SEO, topical clusters, and internal linking.
• Understanding of Google algorithm updates and modern search quality guidelines.
• Familiarity with AI search experiences, generative search, and how AI is changing organic discovery will be an advantage.
• Experience working with international or highly competitive keywords will be preferred.
• Experience in web hosting, cloud services, SaaS, software, technology, or B2B markets will be a strong advantage.
• Ability to translate SEO data into clear recommendations and measurable business actions.
• Strong analytical, problem-solving, research, and decision-making skills.
• Excellent written and verbal communication skills.
• Strong attention to detail and ability to manage multiple SEO projects simultaneously.
• Ability to collaborate effectively with developers, writers, designers, marketing teams, and management.
• Self-motivated, organized, accountable, proactive, and strongly focused on measurable results.
• Willingness to continuously learn new SEO strategies, search technologies, tools, and industry best practices.
• Good understanding of broader digital marketing concepts including content marketing, social media marketing, email marketing, paid advertising, and lead generation.
• Ability to understand the complete digital customer journey from search and website visit to lead generation and conversion.
• Experience using Google Analytics to analyze acquisition channels, audience behavior, conversions, and marketing performance.
• Understanding of conversion rate optimization, landing-page optimization, lead funnels, and campaign performance.
• Knowledge of Google Ads, Meta Ads, LinkedIn Ads, or other paid marketing platforms will be considered an advantage.
• Familiarity with email marketing, remarketing, audience segmentation, and marketing automation will be a plus.
• Ability to coordinate SEO activities with content, social media, paid campaigns, and other digital marketing initiatives.
• Strong commercial mindset with the ability to connect SEO performance with leads, sales, revenue, and business growth.
• Experience creating or supporting data-driven digital marketing strategies will be preferred.
• Ability to identify new marketing opportunities through competitor analysis, search trends, customer behavior, and performance data.

• Competitive monthly salary based on experience, skills, and proven SEO expertise.
• Performance-based incentives for achieving agreed organic traffic, ranking, and business growth objectives.
• EOBI and Provident Fund benefits as per company policy.
• Annual, casual, sick, and medical leave entitlements.
• Opportunity to work on established technology, hosting, SaaS, and international digital brands.
• Access to professional SEO, analytics, research, and marketing tools required for the role.
• Continuous learning opportunities across SEO, content marketing, digital marketing, SaaS, hosting, and emerging search technologies.
• Professional training and opportunities to improve technical, analytical, and strategic SEO skills.
• Career growth opportunities within the marketing and digital growth departments.
• Opportunity to collaborate directly with experienced developers, designers, content specialists, sales teams, and product teams.
• Modern, professional, friendly, and collaborative office environment in Lahore.